MspPortal.net Channel Creed ->
Why MspPortal.net for Your Enterprise Security Needs?
MspPortal has over a decade of experience delivering award-winning security solutions to millions of businesses and around the globe. While other companies in the security market are consolidating, MspPortal remains privately held and maintains a strong position as an industry leader with solid growth and profitability.
Never Never waiver on matters of integrity and appreciate the people you work with.
The best way to create an enduring relationship is to offer your channel partners the highest margins against your competitors plus all possible tools to help them succeed. What
you may lose in short-term revenue you will make up in complete loyalty. You want your partners to grow along with you and benefit from each others' success.
Always have high ethics and solid follow-through, which leads to great relationships with channel partners that can last an entire career.
View your network as your most important asset. Never take a relationship for granted or ignore someone who may not seem important right now - this is a small industry, you never
know when you might meet again.
The channel is not a sprint it's a marathon. You must think long term.
Best practices in the industry. Embrace the foundation of a three way value proposition as the core to building a solid partner business: Value to the partner, value to the
customer and value to your company.
Focus on building a single transparent unified channel program that is easy to use and clear in its goals instead of trying to cobble together many different programs for
different needs and then enforce the program uniformly. You need to create a very solid "base" in order to layer on future initiatives and programs. Always look at your programs
and offerings through the eyes of the partners you are serving.
Be sure to understand how your partners like to transact and what their sales and service models look like. Then, align your strategies with how they prefer to do business.
The one thing that I would advise all manufactors today is to go all in and don't undercut your partners as they are the lifeline to your business.